| 01 | To maintain and disseminate the knowledge of dressmaking and sewing, through design, as a capital value that generates economy and culture. |
| 02 | To build a story, from each collection, which describes the vital space to which we belong. |
| 03 | To advance in a working model that defends a proposal from the rural environment with a cosmopolitan vocation. |
| 04 | To recover manufacturing formulas and language linked to craftmanship, manual work and tradition. |
| 05 | To also transmit our values and knowledge through the academic framework. |
| 06 | To make a lasting product in terms of quality and design that has an impact on sustainability. |
| 07 | Not to depend on trends, favouring responsible consumption. |
| 08 | To understand our work as something lasting. |
| 09 | To preferably work with local suppliers. |
| 10 | To understand the creative experience as a fertile dialogue between art and design. |
| 11 | To understand design from the point of view of function and emotion. |
| 12 | To maintain a production system that stimulates the local economy. |