El alma de D-due
With the volumes of Cristóbal Balenciaga as a reference, he went to Barcelona to train in Fashion. Later he experimented in Milan, where he completed the technical skills required by his interest in tailoring, well-constructed garments and fabrics. There he came into contact with an environment much more focused on the industry and the creation of design.
His interest in sponsorship and the exquisite construction of garments has its origin in the environment and the family business: in 1960 his parents founded a small clothing workshop located in rural Galicia. It is in that same workshop where D-due garments are currently made.
“Paper holds everything,” says Charo. So, to ensure that the garments are made in response to the creative decisions made in #ddue_studio and not just a mere intention, she is the one who explains the technical needs to the workshop and works directly on the construction of each piece, defining the characteristic D-due silhouette.
With the cultural and aesthetic references of having spent his childhood in the family bookstore and graphic arts workshop, he traveled from Pontevedra to Barcelona to train in graphic design. After settling for a few years in Seville, he moved his design and communication studio to Pontevedra. His collaboration with different artists and fashion brands led him to coincide with Charo and to form part of D-due.
The influence of Paul Rand and other references of modern American design are behind Alfredo’s creative language and his particular way of turning graphic design into fashion. The irony, the game, the use of color and a certain surreal air can be seen both in the illustrations/graphics applied to the garments and in the art direction and the visual universe that defines D-due.